Google My Business Optimization for Local Business
Client & Challenges
Multi-location cafe chain in Izmir
Key Challenges:
- Inconsistent information across multiple location listings
- Low review ratings and inconsistent responses
- Limited use of GMB features like posts and products
- Poor local search visibility
- Difficulty managing multiple locations efficiently
Our Solution
Solutions Provided:
- Complete audit and verification of all location listings
- Optimization of business information, categories, and attributes
- Comprehensive review management strategy
- Regular posting schedule with promotions and updates
- Photo and virtual tour updates
- Local SEO alignment with website and other platforms
Our Approach
We began with a comprehensive audit of all location listings, correcting inconsistencies and completing missing information. We implemented a unified visual approach across all listings with high-quality photos showcasing each location's unique atmosphere and popular offerings. Our team developed a review management system, ensuring timely responses to all customer feedback and actively soliciting reviews from satisfied customers. We created a content calendar for Google Posts featuring promotions, events, and seasonal menu items. We also optimized each location for local search by incorporating relevant keywords in descriptions and creating location-specific content. The strategy included regular performance monitoring using Google insights, with monthly reporting on key metrics like views, actions, and customer engagement. We provided staff training on maintaining listing quality and handling customer interactions through the platform.
"GLC Digital's work on our Google Business listings has had a remarkable impact. They transformed our online presence and significantly increased foot traffic to all our locations. Their systematic approach to managing reviews and keeping our listings updated has made a real difference in how customers find and interact with our cafes."
— Zeynep Kaya, Marketing Director
Project Information
Client
Multi-location cafe chain in Izmir
Industry
Food & Beverage
Solution
Google My Business
Project Duration
2 months
