Google Ads Campaign for Local Restaurant
Client & Challenges
Family-owned restaurant in Izmir
Key Challenges:
- Limited local awareness despite high-quality food and service
- Inefficient previous ad campaigns with high cost per acquisition
- Seasonal fluctuations in customer traffic
- Strong competition in the local restaurant scene
- Limited marketing budget
Our Solution
Solutions Provided:
- Highly targeted local search ads campaign
- Customized ad schedules aligned with business hours and peak times
- Implementation of call extensions and location extensions
- Strategic remarketing campaigns to past website visitors
- Ongoing optimization and bid management
- A/B testing of ad copy and landing pages
Our Approach
We began with comprehensive keyword research focused on local dining searches and analyzed the competition to identify opportunities. We restructured the Google Ads account with tightly themed ad groups targeting specific customer needs and dining occasions. Our strategy included creating compelling ad copy highlighting the restaurant's unique offerings and special promotions. We implemented dayparting to focus budget on peak reservation times and developed a mobile-first approach, recognizing that most local searches occur on mobile devices. We also created a remarketing campaign targeting previous website visitors with special offers to encourage return visits. Throughout the campaign, we conducted weekly performance reviews and continuously optimized bidding strategies to maximize results within the client's budget.
"GLC Digital transformed our advertising approach. Their team understood exactly what our restaurant needed and created campaigns that brought in actual diners, not just clicks. The return on our ad spend has been incredible, and we're now seeing many new faces becoming regular customers."
— Kemal Özdemir, Restaurant Owner
Project Information
Client
Family-owned restaurant in Izmir
Industry
Food & Beverage
Solution
Google Ads
Project Duration
3 months
